Bettina Scherer-Franz Interim Marketing Manager
Bettina Scherer-Franz ✰ Interim Marketing Manager

Bettina Scherer-Franz

 

INTERIM MARKETING MANAGER


professional, pragmatic, passionate


why Interim Management?

 

'Hit the ground running'

I enjoy challenges and helping. Changing work environments have broadened my experience and keep my engine running. My assignments are always different and yet have many commonalities. That enables me to hit the ground running for your project and support you strategically, operationally and as sparring partner.

 

What's in it for you?

  • quick strategic and operational support for urgent projects
  • fact-based and focused cooperation and independent consulting
  • hands-on support

 

Main Focus

  • Building brands and increasing brand awareness
  • Strategic Marketing and operational execution (market analyses, research/insights, target segmentation, innovation, concepting, launches, communication)
  • Evaluating new business potentials and building business models
  • Project management on international and multi-functional levels (timings, budgets, milestones, motivation)
  • Product management incl. product development, portfolio and P&L management, business planning
  • Team lead, coaching, development
  • Pragmatic lead of daily Marketing business